WhatsApp Pay has not yet been official in India. However, it is being used as testing in India since 2018 and the company has also been testing it. In Brazil, users will now be able to transact on WhatsApp.
Facebook has said that the payment feature is being provided in WhatsApp for Brazilian users. Although the company has not named it WhatsApp Pay, the company has said that it will be based on Facebook Pay.
In the coming time, the company can offer Facebook Pay for transactions in all Facebook apps.
According to the company, Brazil has become the first country where the payment feature has been launched on a large scale in WhatsApp. Through the payment feature provided in WhatsApp, money can be sent to each other only through WhatsApp.
Facebook CEO Mark Zuckerberg said in a Facebook post, ‘From today we are launching WhatsApp Payments for the people of Brazil. We are making sending money as easy as sharing photos’.
Mark Zuckerberg has also said that with the launch of WhatsApp Payment, small businesses will now be able to sell directly from WhatsApp. According to Zuckerberg, Facebook is being made for WhatsApp payment, which will provide the option of secure payment in all Facebook apps.
Discussions have been going on for a long time about the launch of the payment feature in WhatsApp in India, but due to lack of clearance, so far the official app on WhatsApp has not been made. However, Zuckerberg has pointed out in this post that soon its scope will be expanded.
WhatsApp has the largest number of users in India and because of this, the company is also trying vigorously to launch the payment feature in WhatsApp in India. But the government has not been able to get clearance regarding data localization and policy.
WhatsApp head Will Cathcart came to India last year only when he said that the process of taking permission from the government is almost complete. Now it will be interesting to see when the payment feature is launched in WhatsApp in India. Because India is a big market for the company.